How to Overcome the Human Impulse

“If you do well, will your face not be cheerful? And if you do not do well, sin is lurking at the door; and its desire is for you, but you must master it.”

Genesis 4:7

Have you ever wondered why retail and grocery stores place items such as magazines, candy, and trinkets near or in the checkout line? It is a selling tactic known as “impulse buying.” The intent is to lure consumers into buying something they had no intention of getting. For me, it is the infamous chocolate bar that always seems to catch my eye when I am at the grocery store, and if it is white chocolate, it’s a done deal. Been there, done that!

Impulse buying is triggered when someone sees a product or a well-crafted ad that entices that person to make a purchase. It’s known that some 20 percent of what shoppers purchase at the grocery store results from impulse buying. “Okay, what’s with this Shopping Channel history lesson?” you ask. I am glad you asked because the strategy of impulse buying is an excellent example of Satan’s plan to tempt people into acts of sin to disobey and defy God. It’s an approach one might term as “impulse sinning.”

Therefore, let us keep the psalmist’s words in mind who prayed, “Do not withhold your mercy from me, O LORD; may your love and your truth always protect me” (Psalm 40:11/NIV).


Unless otherwise noted, all Scripture is taken from the New American Standard Bible®, Copyright © 1960, 1962, 1963, 1968, 1971, 1972, 1973, 1975, 1977, 1995 by The Lockman Foundation. Used by permission.


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